san marco schreef op 13 april 2015 14:02:
Er is iets gebeurd in de afgelopen weken:
Nokia CEO touts for business with new predictive marketing solution
By Mary Lennighan, Total Telecom, in Barcelona
Monday 02 March 2015
Equipment maker looks to combine the capabilities of its Networks and Here businesses
to capture opportunities in big data, IoT.
Big data and analytics is a key area of focus for a newly restructured Nokia, which on Sunday announced a new predictive marketing solution that it claims can give operators a significant revenue uplift.
"We are back after our restructuring," but as a different company with new products in the portfolio, Nokia CEO Rajeev Suri said in Barcelona on Sunday.
"We are a powerful innovator and R&D machine," he insisted.
Suri took to the stage on the eve of this year's Mobile World Congress and announced the launch of Nokia predictive marketing, a solution that enables telcos to use the data they can capture from their networks to create digital marketing campaigns.
"It works really well," Suri said, adding that it allows users to create marketing campaigns in hours, rather than days.
"[The solution] helped a customer generate hundreds of millions in new revenue," he said. "I think every operator should order before the week is over."
Predictive marketing brings together the capabilities of Nokia Networks and the vendor's mapping and location business Here.
"[It's] a small taste of what the renewed Nokia…can do," Suri said.
"We are in an excellent position today…and we see a world of opportunity in front of us," he added.
That opportunity will in no small part come from growth in the Internet of Things (IoT) space.
Connected devices will reach "50 billion or more by 2025," Suri predicted. "The programmable world offers tools to help with human wellbeing," he said, referring to healthcare systems, road safety and water management.
"There are many sectors where inefficiencies can be eliminated," he said.