Juun schreef op 2 januari 2016 11:03:
Are autonomous cars ready to take off?
Also centre stage will be autonomous and electric cars. Car manufacturers have, in recent years, used CES to show off their progress with autonomous vehicle software, and new prototypes will be unveiled from Faraday Future, VW and Chevy, a slew of new developments from the major car firms and also the likely confirmation of a joint initiative between Ford and Google on a new mainstream self-driving car initiative. Google has said that it is in talks with car manufacturers, and that it expects to see 10 million autonomous vehicles on the road by 2020.
Joseph is sceptical about the pace of adoption for electric and autonomous vehicles, which demand more of a leap in consumer faith, and said that Google’s prediction is too ambitious. “The US is a country built on cars and oil. Driving is cultural and there’s a profoundly held experiential feeling attached to it. Appeals to culture are extraordinarily difficult, whether politically or to consumers, because you are dealing with the world of moral values,” says Joseph. “Advertising is in the business of shaping moral values and consumer attitudes, but when they do a product launch they have to soften the ground for years before introducing something controversial. There needs to be a cultural conversion.”
America was built on cars and oil - it's going to take a cultural conversion for electric cars to take off
Regina Joseph, forecaster
She points to the relatively slow adoption of mobile phones, which took ten years to progress from the size of a brick to a flip phone. “Ten years. And mobile phones are far more accessible from a safety perspective than cars. Introducing autonomous vehicles into rolling stock of driver-led cars? It will take 20 years, not five.”
www.theguardian.com/technology/2016/j...