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  1. [verwijderd] 8 september 2009 10:57
    OpenTV Opens Measurement Platform
    Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders in Audience Measurement

    Press Release
    Source: OpenTV Corp.
    On Tuesday September 8, 2009, 3:00 am EDT
    Buzz up! 0 Print.Companies:OpenTV Corp.
    SAN FRANCISCO--(BUSINESS WIRE)--OpenTV Corp. (NASDAQ:OPTV - News), a leading software and technology provider of advanced digital television solutions, announced today that it will open its TV measurement platform by publishing, later this year, the format of key data points its software is able to measure on the set-top box. This open access will allow the developer community, data analysis partners and other service providers to integrate with OpenTV’s measurement solution more easily, and foster the creation of next generation set-top-box services with enhanced personalization features, such as addressable and interactive advertising, content addressability, and other value-added services.

    Related Quotes
    Symbol Price Change
    OPTV 1.28 0.00


    {"s" : "optv","k" : "c10,l10,p20,t10","o" : "","j" : ""} In addition, OpenTV announced the creation of an Analysis Partner Program, which will offer operators a solution for accurately measuring viewer behavior on the set-top box with minimal change to existing infrastructure. Initial participants in this program include some of the leaders in audience measurement: AdsVantage, Nielsen, Rentrak Corporation, and TNS. In combining OpenTV’s middleware expertise with the data analysis capabilities of experts in the field, OpenTV is enabling operators to drive new and higher advertising revenues, monitor quality of service issues, better manage their channel line-up and subscription tiering, as well as measure usage of service offerings such as PVR, VOD or interactive applications, all while respecting viewer privacy.

    “By opening up our platform and extending it to third party solutions, we are taking a major step toward enriching the television experience and creating a uniform approach to measurement,” said Tracy Geist, SVP Business Development, OpenTV. “We’re not only enabling service providers to capture relevant information — especially on viewing behavior and PVR interactions — and giving them access to crucial reporting and analysis capabilities, but we’re enabling the developer community to create exciting new applications for next generation television, to make it more personalized and meaningful.”

    OpenTV’s Measurement Solution is part of OpenTV’s Core2 middleware platform and can be integrated seamlessly with any of the various supported user interfaces, which results in a streamlined offering for operators that wish to capitalize on the wealth of detailed data available through the set-top box while fully protecting viewer privacy: the solution is flexible enough to allow collected click stream data to be anonymized either by storing only rollup data, or by applying privacy filtering at the time of data send-back. It also allows network operators to secure interfaces with third-parties while retaining their own access to data, and to comply with geography-specific regulations. Benefits of the solution include:

    •New advertiser-based revenues. Second-by-second audience measurement allows advertisers to see how long viewers watch ads before zapping or fast forwarding. Operators can generate new revenues from advertisers by selling ad viewership reports.
    •Higher advertising revenues from low viewership channels. Channels with less than two percent viewership are typically undervalued by advertisers because of the lack of accurate reporting by traditional audience measurement techniques. More accurate audience measurement of these channels can increase their value to advertisers and therefore increase the potential of the operator to derive revenues.
    •Better management of channel lineup. Detailed viewership data across channels gives network operators the tools needed to negotiate with content providers more effectively by validating the content viewing assumptions that drive pricing decisions.
    •Validation of existing services and introduction of new ones. Usage data on services such as PVR and VOD can validate — or challenge — assumptions about an offering’s appeal, revealing decisions on features and functionalities that can significantly increase an operator’s return on investment. When incorporated into a new feature rollout or pilot, detailed data can shape development and better ensure success.
    •Measurement of interactive applications, including the user interface. Operators can understand in detail how users interact with the “face” of their service: the user interface and other interactive content, enabling them to easily identify areas for improvement.
    •Monitoring and improving of quality of service. Detailed, second-by-second information about what occurs on the set-top box enables network operators to identify systemic problems and address them proactively, increasing customer satisfaction and reducing costly service calls and customer churn.

    Features of OpenTV’s Measurement Solution will be on display at IBC 2009, Hall 1 Stand C81. For more information on OpenTV’s Measurement Solution or Analysis Partner Program, please contact measurement@opentv.com.
  2. [verwijderd] 8 september 2009 12:56
    Er wordt druk aan de weg getimmerd bij OpenTV en de PR is wat actiever dan voorheen. Maar nogmaals, beleggers nemen het voor kennisgeving aan tot nu toe.
    Het moet zich vertalen in hogere opbrengsten en dat is nog niet zichtbaar bij de divisie advertising.
    Wanneer die op $5 miljoen omzet komt te liggen, het is nu amper $3 miljoen per kwartaal, kan er wat aan verdiend worden.
  3. stot 8 september 2009 14:19
    hadden ze beter google kunnen noemen klinkt beter , zal vanmiddag op de beurs niets extra opleveren

    wie weet wel wat revenuen in de toekomst
  4. [verwijderd] 8 september 2009 14:31
    Zal geen direkt contract met Google zijn, anders schreeuw je dit wel van de daken, maar een link met Google is niet te vermijden natuurlijk, eerst Vincent, van OPTV naar Google, en Google werkt al samen met Nielsen, bij Echostar waar ook OPTV ruim vertegenwoordigd is....
  5. stot 8 september 2009 16:14
    zoals verwacht wordt erop gereageerd als altijd met een -0.01 en geen omzet in het aandeel.

  6. [verwijderd] 8 september 2009 16:47
    quote:

    stot schreef:

    zoals verwacht wordt erop gereageerd als altijd met een -0.01 en geen omzet in het aandeel.

    Een mooi bericht en daar blijft het bij. Een grote klant van OpenTV Echostar, is door de rechter veroordeeld tot patentbreuk en moet $300 miljoen betalen aan TIVO.
    Toen OpenTV en Comcast voor de rechter stonden, schikte men het met $1,5 miljoen wegens patentbreuk.
    Verschil moet er zijn.
    Daartegenover levert OpenTV nu aan Comcast wat advertisingproducten ,die zo te zien een habbekrats opbrengen.

    Het probleem dat er ligt is dat OpenTV niet communiceert over mogelijke opbrengsten uit advertising.
    Het zou kunnen dat het nog te vroeg is om dit uit te spreken , daar het nog in een startfase verkeert, het aanbieden van Eclipseplus en nieuwere productvormen.
    En wat nu ook speelt, er wordt minder uitgegeven in een economische crisis aan advertising-technologieen door bv auto-producenten.
    Maar ontwikkel je een goed advertising-product dat in de markt goed ligt, zal dit positieve effecten moeten hebben op je inkomsten.
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