pwijsneus schreef op 25 augustus 2024 10:04:
Major Carmaker to Adopt Google Maps in Major Blow for Navigation Software CompaniesThe battle in the navigation space happens not only at the mobile level but also from a pre-loaded software perspective, as companies like Google, HERE, and TomTom are fighting to convince carmakers to adopt their solutions.
HERE and TomTom are already leading the automotive space, but Google and Google Maps are rapidly gaining traction.
In the latest blow to the navigation software world, Google Maps could make its way to Hyundai and Kia cars sold worldwide, according to a new report.
Hyundai Autoever, the South Koreans' unit in charge of navigation software, has reportedly picked Google for high-definition maps. Hyundai and Kia currently use HERE and TomTom mapping software to power HD maps for Level 3 vehicles.
While an announcement has yet to be released, Hyundai adopting Google Maps could also pave the way for the South Korean carmaker to adopt Android Automotive.
Also referred to as AAOS, Android Automotive is an embedded operating system developed by Google that provides carmakers with a pre-loaded solution offering easy access to integrated services like Google Maps and Google Assistant. However, automakers can also install Android Automotive without Google Automotive Services, as they are allowed to develop and install their third-party alternatives.
Hyundai is becoming more interested in partnerships with tech companies after previously signing a deal with Amazon to bring Alexa into its cars. Alexa is Amazon's digital assistant, and it'll allow Hyundai drivers in the United States to interact with the infotainment features, including navigation, with voice commands.
Hyundai has previously been rumored to be involved in advanced talks with iPhone maker Apple for the production of the now-abandoned Apple Car. The South Korean carmaker was in pole position to become a contract manufacturer for Apple, with sources familiar with the matter previously claiming that the Cupertino-based tech giant was days close to signing a collaboration with the carmaker.
Apple eventually dropped the talks after Hyundai publicly commented on the development of an Apple Car. The American tech firm is known for its CIA-inspired secrecy concerning new projects.
Meanwhile, Hyundai seems to be turning its attention to Google, especially as South Koreans are hoping to become key players in the autonomous vehicle battle. Google Maps could power autonomous cars with accurate maps and frequent updates, and Hyundai hopes that this partnership could pave the way for deeper ties in this direction.
Google's foray into the automotive space gained more pace thanks to Android Automotive and Android Auto, both adopted by a growing number of carmakers worldwide. The latter relies on a mobile phone to power the experience, whereas Android Automotive can be pre-installed by the carmaker and customized with a unique look and feel to retain the brand identity.
www.autoevolution.com/news/major-carm...